The Story

For the 2008 GlobalShop (the world’s largest annual retail design event) Muzak created a unique multi-faceted marketing campaign based on the concept of expressions.

The Muzak booth featured hundreds of photos of people expressing angst, desire, elation and pride on 14 high-definition plasma screens with custom music programs that evoked each emotion. Booth attendees became part of the experience by being professionally photographed expressing one or more of those four emotions, then seeing their own photos added to the visual display throughout the event.

Expanding the experience into the web, the micro-site for Muzak Expressions, allowed users to casually browse through the hundreds of photos Muzak took over the course of their campaign.

My Role

Lead Developer (ActionScript, Flash, HTML, CSS, PHP, MySQL, XML), Motion Designer and Animator. Work completed for Studiobanks.

Awards & Accolades

A 2009 Gold ADDY® Award (for the District 3 area) and a 2009 Silver ADDY® Award (for the Charlotte area).